Do you know the story behind why flowers became a synonym for Mother´s Day? On Sunday, May 10 of 1908, Anna Jarvis had just lost her mother and wanted to commemorate her with a church service, where she wore a pink carnation in her memory since her mother was so fond of them. Six years later, President Woodrow Wilson declared the second Sunday of May as the official holiday now known as Mother’s Day. Eleven decades have passed, and flowers have remained some of the most chosen gifts to celebrate our mothers with; as the saying goes “A mother is like a flower, each one beautiful and unique”
With that being said, Mother’s Day is just around the corner, so let’s recall some jaw-dropping data about the perfect gift for the most special woman in your life. Most people gift flowers and jewelry, but do you know the statistics behind this holiday? 72% of the gifts were flowers in 2022, 4% more than in 2021, 75% were greeting cards, and 57% special outings.
What to expect this year
The 2023 prediction for flower sales alone in the U.S. is $2.9 billion dollars, as we have shown flowers are the most popular gift for this holiday. When it comes to sales, Mother’s Day is the third highest of the year, behind Valentine’s Day and Christmas/Hanukkah. However, it still accounts for a significant portion of flower shop sales, with 26% of all holiday purchases made during this time. These statistics show the total planned flower expenditure on Mother’s Day in the United States from 2007 to 2022. In 2022, U.S. consumers planned to spend a total of nearly three billion U.S. dollars on flowers for Mother’s Day. This trend as we can see of total expenditure on Flowers is not decreasing but significantly increasing through the years Throughout decades flowers have remained the most popular gift for various holidays!
The National Retail Federation predicts that Mother’s Day spending in 2023 will be historic, with 84% of shoppers planning to celebrate. And what do they want to spend their money on? You guessed it, flowers! This just goes to show that even in uncertain times, the beauty and joy of flowers remain a constant symbol of love and appreciation for mothers.
Whether through traditional flower arrangements or unique and creative options, flowers continue to be a top pick for a Mother’s Day gift. As Anna Jarvis wore the pink carnation in 1908 to celebrate her mother’s memory, you can do it this year and gift your mother her favorite flowers. However, it’s important to remember that there are many ways to show your appreciation and love for moms on this special day.